As a Growth Marketer, I lead the strategic planning and execution of initiatives across acquisition, retention, and data-driven optimization to drive sustainable business growth. I oversee efforts in these key areas, ensuring that all growth initiatives align with the company’s revenue objectives.

My focus is on optimizing the entire customer journey, from awareness to advocacy, by developing data-driven strategies, implementing personalized marketing campaigns, and continuously experimenting with new growth tactics. I ensure the smooth execution of automated workflows and CRM operations to maximize customer lifetime value (LTV) and reduce churn.

In addition to managing budgets and collaborating with external partners for paid performance, I track and analyze key performance indicators (KPIs) such as CAC, LTV, and retention rates. By leveraging these insights, I develop actionable plans that drive growth across all stages of the funnel. My role involves balancing innovation with optimization to ensure that our growth strategy is both creative and effective